Unpopular is defined as:
Not popular or liked
I have about 120 followers and I’ve had this blog for a year.
Does that make me unpopular? I don’t know.
Eventually, I’m going to give up on it. Probably. I’m sure something will happen in my life and I’ll just stop posting. Or maybe I’ll start over. Maybe I’ll keep going? Either way, I don’t think anyone will care. I don’t expect them to. We are strangers and my life isn’t particularly interesting. I’m finally okay with that.
We fixate so hard on followers and who’s reading and whether we’re posting the right thing, how to get more followers and so forth. I’m usually running away from such things. With great success because I’m not that popular anyway.
My other blog has roughly the same amount of followers and I’ve had it for almost six years.
So I know what I’m talking about. I am an expert in my field. And today, I present to you a series of tips that will help you go from 100 to 0 real quick. Or stay at 100 forever.
1. Niche your content up
My main blog was originally all about Supernatural and how much it sucked. That’s kind of rare on the internet. I tended to have the same group of people commenting and they weren’t WordPress users. So there was a small audience and small reaction. And the occasional dickhead.
This blog… well. I have no idea what this blog is. I guess that’s why it’s wildly unpopular.
2. Post fleetingly
By comparison, I have 300 posts or so on both blogs. Wait. Let me double check that. 300 here and 500 on my other blog. That’s roughly 80/year compared to 300/year. I can tell you that frequency of posting doesn’t make a difference. So, yeah. This tip isn’t great. Or is it?
3. Be bad at commenting
I suspect that this is my weakness, but hey man, I got shit to do. Well. Not really, I’m just bad at commenting. The main reason why is because in all of my years creating content, I have only started getting comments recently. So I’m used to just talking to myself. I get a comment and I freak out. Or I comment and freak out. I like getting comments but for many reasons they give me this weird anxiety.
4. Be snarky
Snark doesn’t always translate well. I’ve been called bitchy, mean, blah blah blah. Y’all can suck it. I do what I waaaant.
5. Lose your niche, get into politics
Okay, NGL, the best time on my main blog was when I was doing a weekly Trump post. However, that was pure luck. I was linked on a political blog and almost all of the views came from there. So. Yeah. Anyway, losing the niche is the way to go. I have no clear theme on my other blog, so I guess that’s why it’s in WordPress wasteland. Ditto for hiptobesnaaark.
6. Be unlucky
WordPress is a weird place. I don’t fuss with followers or anything like that, but obviously it’s a huge part of this blogging thing.
The stats page is the bane of my existence. Most of the time I don’t look at it, but sometimes I get weak. This blog has about 3000 views overall. That’s an average of whatever the hell 3000/365 is. Basically not a lot. That’s less than 10 views a day. My other blog has about 130,000 views, so that’s an average of 20,000 a year. By comparison I have 1400 likes here and waaaaay less than on my other blog.
I could crunch the numbers all day but to what end?
Luck plays a huge part in what becomes popular and what doesn’t.
Who really gives a shit? That’s always my conclusion. Unless you’re hoping to make money from it. In that case – give a shit. Be great at it.
7. Ignore any humble and outright bragging
Humble bragging is one of those unfortunate traits some people have. You have most definitely seen it. They’re usually the ones who can’t believe how many followers or comments they have. Usually I just roll my eyes. If you have ten thousand followers and you can’t believe it – pinch yourself. Once you’ve realised that it’s true, knock that off and say what you want to say
Wrong: I can’t believe that I have ten thousand followers! I have no idea why, oh golly gosh! (Idk if that’s an actual phrase but… it is now).
Also wrong: TEN THOUSAND FOLLOWERS!! WHEEE, I’M AWESOME!!!!
Right: I’m so happy that I have ten thousand followers – it was unexpected, but appreciated.
If you’re thinking she sounds bitter then shut up. Okay, fine, maybe I am. Not because people have more, but because this kind of shit is irritating. Just say that you’re happy. Don’t try to down play it. It’s the blogging equivalent of any Taylor Swift acceptance speech (my team spent millions of dollars ensuring that I won but OH GOLLY GOSH!). If you have the follow option and you’re posting content, racking up followers didn’t happen by accident. Be proud!
Outright bragging is just ugly no matter how you dress it up.
8. Talk to yourself
No one else is reading anyway.
9. Link your blogs to friends
If you’re lucky, you’ve befriended people who never blog. They will add to your unpopularity by never visiting your blog.
10. Post regularly
I know. I had post fleetingly at number 2, but I am proof that posting regularly doesn’t make a difference.
11. Write a passive aggressive blog post about your unpopularity
Well. Just thought I’d throw this in there. You know you were thinking it.
12. Write for yourself
Forget all previous points and just do your thing. If people like it, cool. If they don’t, they don’t. Blogging isn’t about numbers (no matter how hard WordPress pushes them on you – f**k the Insights page). It’s about what you want to get out of it.
13. Post shit that nobody else cares about
Like say, a weird obsession with some guy on Instagram that you sort of despise (but not really). Shout out to Bob!
14. Be weird
15. Be awesome
Unpopular doesn’t = not awesome, so. I have all the good logic here.
16. Don’t waste time
I waste a lot of time on my blog. It’s time that I can afford to waste but it’s also to my own detriment. I know that on average, each post is looked maybe ten times. One view is good, but I could save myself a lot of time and just talk to myself.
I could be doing something else. I know that you’re meant to stick at something, but sometimes I wonder what the point is. Not to say that my posts are amazing, but what is the point for me? Is it helpful or is that how I justify spending so much time on something that doesn’t really amount to anything. If I’m writing for myself why do I allow comments? Why do I engage (terribly) with others? Why don’t I just write in a diary?
Here’s a line from my novella that will never be finished:
Each person arrives into this world typically screaming and crying. We want attention – it’s in our nature. What happens next is down to what surrounds us.
It’s true, isn’t it?
I think my blogs are a metaphor for my life. I am either shunned or known, but not regarded well enough for people to say hey I see you! I’m starting to see that it doesn’t really matter. How people see you isn’t the issue. How many comments you get is not the issue.
The issue is how you feel about it.
Some days it’s shitty, some days I don’t care.
To my combined followers – I appreciate you! We are one. Or something. I’m not good at this mushy stuff. So. Thanks!